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"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a popular song that originated as the jingle "Buy the World a Coke" in the groundbreaking 1971 "Hilltop" television commercial for Coca-Cola. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, sung by a multicultural collection of teenagers on the top of a hill. "Buy the World a Coke" repeated "It's the real thing" as Coca-Cola's marketing theme at the time. The popularity of the jingle led to it being re-recorded by The New Seekers and by The Hillside Singers as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK. ==Origins== The idea originally came to an advertising executive named Bill Backer, who was working for McCann-Erickson — the agency responsible for Coca-Cola. Backer, Roger Cook and Billy Davis were delayed at Shannon Airport in Ireland. After a forced layover with many hot tempers, they noticed their fellow travelers the next morning were talking and joking while drinking Coca-Cola. Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with British hit songwriters Cook and Roger Greenaway. The melody was derived from a jingle by Cook and Greenaway originally called "True Love and Apple Pie".〔("I'd Like to Buy the World a Coke" - The Hilltop Story ), The Coca-Cola Company (2006). Retrieved on May 4, 2009.〕 The commercial ended with the statement: "On a hilltop in Italy, we assembled young people from all over the world to bring you the message from Coca-Cola bottlers all over the world. It's the real thing. Coke." A version of the song was rerecorded by Susan Shirley and released in 1971. Cook, Greenaway, Backer, and Billy Davis reworked the song and recorded it as a Coca-Cola radio commercial. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「I'd Like to Teach the World to Sing (In Perfect Harmony)」の詳細全文を読む スポンサード リンク
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